Árvore

Branding & clothing design

When I found out that the word "tree" in portuguese has a female gender associated, differently as I knew in spanish as masculine, somehow it made a lot sence to me that this abundant creative concept has this connotation.

That's why I decided to create this clothing brand with a naturalist femenine essence, with direct references to nature and the arboreal spectrum integrated in diverse and coherent ways in each of the edges of the brand, with a handmade imprint in the confection that fixes the conscience of its time and dedication.

This perspectives appear in its shapes, organic aesthetics and diverse symbolism, giving way to a brand that tries to follow ethical-social values and ideals, responsible for the environment due to its longevity and use of resources. In the textile art its valued the manual work, delving into the experimentation of materials, structures and textures using raw materials or textile waste.

The collection that begins the brand is the appearance of the sprout of the tree; how it germinates, emerges to manifest something in a repetitive way, with the creation of interwoven fabrics, knots and ramifications. By means of warm and opaque tones, an aesthetic of nature is alluded to, which communicates a feminine simplicity. The base structure is crocheted, revealing skin with organic shapes, accentuating certain parts of the body. This is combined with the draped drape of fabrics that drape loosely over the body, providing comfort and a sense of well-being when wearing the garments.

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